About
A collection of brandmarks that didn't make the cut.
When providing multiple options to a client it's inevitable that some great design won't get to see the light of day - at least until now. This is a collection of our favourite brandmark designs that didn't make the grade.
Challenge
Why share concepts that weren't chosen?
So much time and resource is dedicated to developing a range of initial approaches, each with their own big idea, associated logo's, brandmark's and supporting assets - is seems a shame only one is chosen and refined.
Result
They're just to good to keep to ourselves.
Far from failed outcomes, we believe the routes not chosen are vital, allowing the client to compare and contrast. Having a gauge of what is too safe or too far is critical in enabling you to choose the right concept.
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