About
Repositioning and realigning a leading North East law firm
Challenge
Honouring their rich history while embracing the future, we crafted a brand strategy and identity to reflect their experienced, dynamic team and people first approach to law. A core theme throughout the strategic process was capturing their approachability and empathetic attitude to business, personal and family law.
Result
We delivered a carefully considered brand strategy and visual identity for Hay & Kilner which embodied their brand purpose and engaged people with their genuinely refreshing approach to law. A personal, empathetic approach built on human relationships, something often missing in the legal sector.
Instantly recognisable with the hand drawn wordmark and prominent use of their head turning pastel pink, the identity balances a professional, yet refreshing aesthetic. The rebrand helped elevate Hay & Kilner's market position and realigned their dynamic team as they moved their HQ to an impressive new base in the Lumen building in the heart of Newcastle.
