About
Refining a brand that's been inspiring travel since 1964.
Challenge
Elddis had long been marketed alongside its sister brands Compass, Buccaneer and Xplore. While marketed to specific consumer segments, the brands lacked distinct identities, hindering authentic connections with their specific target audiences. Our task was to redefine Elddis and its sister brands their own unique identities.
Result
Utilising a visual identity that paid homage to its established legacy while infusing authentic messaging that resonated with their dedicated family of owners. By leveraging heartfelt key messages, we emphasised the emotional bond between owners and their mobile homes, transcending the notion of mere vehicles.
Additionally, we facilitated accessibility for in-house teams by transitioning brand guidelines to a comprehensive digital toolkit. This ensures easy access to up-to-date materials, including brand photography, fonts, approved logos and graphic assets through to newly designed event collateral and point-of-sale material.
A standout feature embraced by the client is the radial gradient, symbolising the warm, fuzzy, nostalgic feeling of seeing the great outdoors through the front window of a family motorhome. This innovative design element enhances brand identity, reinforcing Elddis's position as a beloved travel partner.
