Elddis

Elddis had long been marketed as the primary brand, with its sister brands Buccaneer and Xplore playing second fiddle. While targeted to specific consumer segments, the sister brands lacked their own distinct identities, hindering authentic connections with their specific target audiences. Our task was to refine Elddis and develop its sister brands own unique identities.

Building on each brand’s strategy, we crafted a unique identity that honored their established legacy while integrating authentic messaging and personality tailored to resonate with their target audiences. By adopting a lifestyle-focused approach to tone and imagery, paired with thoughtful messaging, we highlighted the emotional connection between owners and their motorhomes, elevating them beyond simple vehicles to cherished companions.

To support both in-house and agency teams, we streamlined access by transitioning brand guidelines into comprehensive digital toolkits. These toolkits provide easy access to the latest assets, including brand photography, fonts, approved logos, graphic elements, as well as newly designed event collateral and point-of-sale materials.