Ctrl Hub

A nuts and bolts approach to rebranding a leading safety and compliance platform.

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Client

Ctrl Hub

Timeline

24 Weeks

Services

Website

About

Ctrl Hub’s brand journey from broad appeal to precision.

We first partnered with Ctrl Hub to refine their strategy from "all things to all people" to repositioning as a leading SaaS platform for field operations. We later realigned their brand and online presence to reflect this shift, creating a clean, practical "nuts and bolts" identity suited to the safety and compliance demands of the field ops market.

Challenge

Carving a niche as the safety and compliance experts in field operations.

Despite huge potential, its broad sector targeting was limiting growth. The challenge was to carve Ctrl Hub a niche in its rightful place as a specialised SaaS solution for field operations. One built by the industry for the industry, and supported by a team of experts who truly understand their customer needs.

Result

The business taking Ctrl. With safety and compliance made simple.

We crafted an authentic identity for Ctrl Hub, aligned with their strategy and resonating with their audience. The "nuts and bolts" tone and aesthetic, reflects a practical solution for safety and compliance in field operations - by industry experts.

The clean, yet distinct design is suited for both digital and physical use. The new brand mark and industrial graphic elements like the bolt, sheet metal cropping device and tread plate pattern strike a cord with the audience. This safety-focused industrial look reinforces Ctrl Hub’s position as a specialist in the field operations market.

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