About
Establishing Crable as the world's leading charging shelf
Challenge
Our task was twofold: redefine Crable's strategy to elevate its positioning from start-up to a world-leading product. In turn we needed to address the outdated website, and produce a site to reflect a leader brand in its space, built to meet evolving needs of the business.
Result
We crafted a new brand strategy and messaging framework that reinforces the product's value and dominance in the market. This strategic foundation guided the visual direction for the revamped digital platform.
The new website design embodies Crable's leadership status, employing sleek renders and a minimalist approach that conveys confidence, capability and sophistication without the hefty price tag. The simple, clean and robust design portrays a sense of authority, reinforcing Crable's position as an established, capable industry leader.
