About
Laying the foundations for a decking brand from the UK’s largest forestry business
Alchemy, a brand under the UK’s largest forestry company BSW Group umbrella, offers innovative decking solutions crafted from a blend of wood flour and recycled materials, setting a new standard in outdoor living.
Challenge
Crafting a brand from inception to execution.
We embarked on a comprehensive journey encompassing brand strategy, naming, visual identity design and website design. For launch we were tasked with developing a range of collateral from sample packaging to point-of-sale material to take the product to market.
Result
Laying the foundations for the every day outdoors.
Focusing on the core consumer benefit of effortless entertainment, we crafted a brand strategy and visual identity that reflected this ethos. The website design incorporated user-friendly features such as a 'request a sample', a decking calculator and stockist search, enhancing the browsing experience.
We also developed a cohesive digital strategy and supporting campaign creative to ensure a seamless brand presence across all platforms.
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